TIANYD holds that if one employee doesn’t show filial piety to his parents and elders, he will surely show hypocritical love, dedication and loyalty to customers.

Employees should be loyal to the country, the company, superiors and customers.

There should be sincerity among colleagues, superiors and subordinates and customer service.

TIANYD also maintains that nothing is more important than decorum, righteousness, incorruptibility and honor when it comes to social intercourses in the company, family, colleagues and friends.

Cause and effect is a natural law, the universe and nature are governed by law. The law also applies to an individual and company’s growth.

The company makes the cause and effect the primary standpoint for every employee’s growth;

TIANYD offers a completely just and fair platform for the development of every employee, so how far an employee can advance in career solely depends on his motive of joining the company and performances.

If you work hard to develop skills for better customer service, continuous skill improvement will help you get more recognition from customers, more customers and more income.

If you have improved your personal skills a lot and wish to become a store manager and the company’s partner, you should get along well with all colleagues, learn to help others and foster an open mind in daily work and life, then many people will be willing to follow you and support you.

On the other hand, if you don’t grasp skills for customer service but deceive customers for personal gains by bragging or selling inferior products, customers will definitely find themselves deceived and get angry, then you will lose these customers, which is a huge disaster in business.

Even if you get good skills, but you fail to get along well with colleagues, sow discord or get overbearing, then nobody will be willing to work with you and your personal efforts will not get you ahead.

That is the cause and effect underscoring “as you sow, so shall you reap”.

Truth is the conduct, goodness the mindset and beauty the result.

TIANYD holds that we should be true and kind to our colleagues, friends and customers.

If you behave truthfully and are good-hearted, that is beauty.

If you seek short-term gains with shoddy products offered to customers, that is untruthfulness.

If you deceive customers into registering a membership card by fabricating some skills or projects, that is untruthfulness.

If you are not sincere with your superiors and colleagues or get people to trust you with tricks or lies, that is untruthfulness.

If you behave untruthfully and are not good-hearted, that is not beauty.