The "TIANYD" brand was established in 2004. It was a professional cosmetics supply company. In 2008, TIANYD was transformed and expanded to a brand of chain stores, which offering integrated beauty and hairdressing services. In June of the same year, it was officially launched in Guangzhou, one of the three major cities in China. In just three years, nearly 100 stores were opened in Guangzhou. After several rounds of enterprise reform and store optimization, as of August 2018, there are 50 stores remaining. 

The brand culture of TIANYD imbibes the essence of traditional Chinese Confucianism, Buddhism and Taoism and advocates filial piety, fraternity, loyalty, trustworthiness, decorum, righteousness, incorruptibility and honor, cause and effect, truth, goodness and beauty. The company culture that combines the marrow of traditional Chinese culture and the characteristics of the industry can not only guide the company’s operation and management, but also make employees abide by fundamental code of ethics and become a “true, good and beautiful” person to serve customers.

TIANYD not only creates beauty with excellent quality and service, but also stays committed to spreading love. TIANYD attaches great importance to integrity in business and humanistic care. Since its inception, the company has been engaged in charity. TIANYD has set up Yi Fund and carried out charity activities so as to repay society.

In the last 10 years, TIANYD has been dedicated to bringing beauty to countless customers. Luckily, our earnest efforts have been paid off and widely recognized among members and customers, for which we have been given a series of honors and awards. We always believe that all our honors have been built on your beauty, and no honor can outshine your beauty.

Over the years of TIANYD development, many people, things and surprises remain etched in our memory. They will be alive in the minds of TIANYD people forever and much talked in the industry. Great moments always abound in TIANYD, which evolve into a special sentiment over the course of every stage.